about
Sunset Country is a 100,000-square-kilometer wilderness region in northwestern Ontario, Canada, famous for its pristine boreal forests and vast network of fresh water lakes, river, and streams. Ontario’s Sunset Country Travel Association is a non-profit representing more than 250 member operators — fishing lodges, fly-in outposts, campgrounds, houseboats, canoe outfitters, retail and service businesses, local tourist organizations and municipalities.
brief
Redesign Sunset Country's website with the goal of maintaining the revenue-critical hunting and fishing sectors while diversifying content to attract younger demographics interested in hiking and camping. Visual strategy included more diverse representations, such as women in angling.
team
Designer: Madeline Pickering
VISIT
bendclimate.com
little spence
bend climate collective
