Empower Project focuses on revitalizing political organizing to help boost voter turnout (especially for BIPOC communities) through relational organizing. Relational organizing is the practice of tapping into personal networks of friends and family to create change. Empower's software helps communities, progressive organizations, and nonprofits leverage personal relationships to build power and expand the electorate.
Empower wanted a visual upgrade, to modernize their brand, and improve the clarity & usability of their apps. I worked with a team to redesign Empower's branding, design system, improve their UX, and redesign the product UI.